Nike unveils the Adapt BB, the first 'smart,' self-lacing shoe
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Nike unveils the Adapt BB, the first 'smart,' self-lacing shoe
The Nike Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit using the Nike Adapt mobile app. Boston Celtics star Jayson Tatum will wear the Adapt BB in the shoe’s professional debut Wednesday night when the Celtics play the Toronto Raptors. Nike ...
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Behold the wonder of Nike's Adapt BB self-lacing shoe. This isn't Nike's first self-lacing shoe, but it is its first connected shoe. Because it works with an app, Nike can update the shoe's features over time—like an operating system. They go on sale tomorrow for $350. https://wired.trib.al/PP64VAC | WIRED
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