☕️ A humorous campaign from American coffee brand Black Rifle Coffee Company, which was founded by U.S. Army veterans, leans into Americana tropes and military references to show how the coffee takes aim at sluggish mornings and bad vibes. “Can Drop,” created with production company Sweatpants Media, features a film in which military veterans conduct “can drops” of BRCC’s new product, Black Rifle Energy, from a military plane thousands of feet in the air. The cans conveniently hit marks that exh
1:01
☕️ A humorous campaign from American coffee brand Black Rifle Coffee Company, which was founded by U.S. Army veterans, leans into Americana tropes and military references to show how the coffee takes aim at sluggish mornings and bad vibes. “Can Drop,” created with production company Sweatpants Media, features a film in which military veterans conduct “can drops” of BRCC’s new product, Black Rifle Energy, from a military plane thousands of feet in the air. The cans conveniently hit marks that exh
2.9K viewsMay 14, 2025
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BANNED Black Rifle Commercial | #blackriflecoffee
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BANNED Black Rifle Commercial | #blackriflecoffee
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We're more than just a premium coffee. Drink delicious roasts from a veteran-founded and operated company that gives back! Click to see why we're America's fastest growing coffee brand! | Black Rifle Coffee Company
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We're more than just a premium coffee. Drink delicious roasts from a veteran-founded and operated company that gives back! Click to see why we're America's fastest growing coffee brand! | Black Rifle Coffee Company
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We're more than just a premium coffee. Drink delicious roasts from a veteran-founded and operated company that gives back. | Black Rifle Coffee Company
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FacebookBlack Rifle Coffee Company
We're more than just a premium coffee. Drink delicious roasts from a veteran-founded and operated company that gives back. | Black Rifle Coffee Company
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We're more than just a premium coffee. Drink delicious roasts from a veteran-founded and operated company that gives back. | Black Rifle Coffee Company
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To make sure the first energy drink made by Black Rifle was perfect for the American palette, it was put through rigorous focus groups. But not just any focus groups. French ones. Because if America was going to love it, we needed to make sure Europeans would hate it. | Black Rifle Coffee Company
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Today we celebrate Don Graves' 100th birthday! This Iwo Jima Marine survived the brutal 36-day battle with a 72-pound flamethrower on his back. On Feb 19, 1945, face-down in the sand, he made a promise: "God, if you get me off this island, I'll serve you." He kept that promise. Semper Fi! 🇺🇸 @LoganStark0317
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Our employees can drink any kind of coffee they want as long as it only has black coffee in it.
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