The new campaign for #GucciGift imagines a holiday party in an office with a retro 90s setting. When the clock strikes five, Gucci-clad co-workers transform into festive clubgoers. In between joining the conga line the colleagues unwrap gifts from the line-up, including wooly GG jacquard scarves and hats, and GG Marmont bags and the Gucci Tennis 1977 sneaker in multi-color metallic sequins. | Gucci

Presenting the Gucci Diana bag: a bamboo-handle tote first introduced in 1991, now reimagined by Alessandro Michele with contemporary neon details. | Gucci

As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro