“We were the only clothing brand to ever own a number in fashion.” The FUBU founders explain how they took over hip hop fashion in the ’90s, from trademarking the number 05 to running street teams like a record label. They break down why “For Us, By Us” meant hip hop culture for everybody, even as they proudly repped being Black-owned. #DrinkChamps #FUBU #HipHop #Fashion #Culture | Drink Champs

The wait is over! The FUBU x Actively BLACK Collab is now live! The Originators and The Innovators There is GREATNESS in our DNA and we can trace part of the inspiration for Actively BLACK back to seeing these 4 Black Men change the game. We will forever be For Us, By Us! #ActivelyBlack #FUBU #BlackFriday | Actively BLACK

Daymond John Keith C. Perrin Jr. J. Alexander Martin Carl Brown These 4 Black men from Queens, New York started FUBU in 1992. What started with them hustling and trying to sell hats on the corner, turned into a global brand doing hundreds of millions in revenue and forever leaving their mark on the culture. Who knew that 1 of the kids who wore their gear in high school would go on to be the founder of Actively BLACK decades later… There is no Actively BLACK without there first being FUBU. Salute

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