The Gucci Tiger collection to celebrate the Year of the Tiger comes to life in a campaign imagined by Creative Director Alessandro Michele and shot by photographer and director Angelo Pennetta. In a literal reference to the collection’s main motif, actual tigers roam the scenes of the campaign, having joined a group of friends for high tea in various spaces of a luxurious, retro-style hotel. Art director: Christopher Simmonds. Discover more on.gucci.com/GucciTiger_. Music: Doris Day with Axel St

A treehouse in the city is the setting for the campaign for new eco-sustainable collection Gucci Off The Grid, featuring Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild. | Gucci

The Chicago GG Psychedelic Gucci Pin is dedicated to the debuting eponymous collection, which is all about color, energy, impact and a dreamlike spirit. Open until March 2nd. | Gucci