As part of the 360° Balenciaga Music | BFRND Series, an original 8-bit video game featuring BFRND as the main character was created and places the player in various Balenciaga show sets involving their respective soundtracks. The three first levels are accessible to anyone via a dedicated mini-site, WeChat, or on a touchscreen at the Balenciaga Paris flagship on avenue Montaigne. A fourth bonus level is only accessible via the NFC (Near Field Communication) chip embedded in Balenciaga Music I BF

Summer 26 Bags This season’s bag edit leans into shape and attitude, with the Bolero and Le 7 already in rotation and the Clicca set to debut soon as part of the Summer 26 lineup. Discover the Bolero and Le 7 bags in select stores and on balenciaga.com | BALENCIAGA

The Balenciaga Closet Campaign features brand ambassador Kim Kardashian and Balenciaga faces Devon Lee Carlson and Nicola Peltz Beckham in walk-in closets displaying large collections of bags, including the newly returned Le City, available soon in stores. More at balenciaga.com/closetcampaign Photographed by Inez & Vinoodh | BALENCIAGA