Tom Twyford of the West Palm Beach Fishing Club, fillets Hogfish with the 9" Bubba Blade Tapered Flex.

Bubba's story began 10 years ago on the coast of California in San Diego. For the past decade, and for decades to come, our adventure lies in bringing you innovative tools for your success on the water.

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce …

Quick View BUBBA™ Hoody $78.99 Add to Cart Quick View Men’s Bahura™ Long Sleeve $61.99 Add to Cart Quick View Men’s Bahura™ Short Sleeve $44.99 - $50.99 Add to Cart Quick View Men’s …

After reading several reviews and watching video reviews, I was excited to try the Bubba Blade out. Seizing the Black Friday sales, I figured it was the time to take the risk.

Yes, any BUBBA electric fillet knife blades will fit the Pro Series no problem. Helpful?

The iconic BUBBA non-slip grip guarantees a secure hold while weighing fish, and the IPX4 water-resistant rating provides peace of mind on the water. Pair the SFS Lite with the BUBBA App to …

Join the Bubba List Join the BUBBA team and receive 15% off your first purchase.

The 7” Tapered Flex Folding Knife features our signature Bubba non-slip grip with a titanium-nitride coated, high carbon stainless steel blade that has the same flex as our 7” Tapered Flex. It is built …