Sports exceeded $2 billion in revenue, while Tubi saw volume grow over 35% year over year, an individual familiar with the ...

Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at least for ...

NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

Fox won new dollars to its sports schedule during the current upfront market, with the volume of dollars put behind sports ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it.

Every upfront ad negotiations are different and 2022 was no exception. With concerns about the economy, audience measurement issues and an emphasis on streaming. The 2022 upfronts were unique, but ...