In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what analysts and Apple enthusiasts around the world had been raising concerns about: that Apple has fallen behind competitors in the AI race. And Cook promised employees that the company will be doing everything to catch up.

Apple today reported its earnings for the third fiscal quarter of 2025, and iPhone sales saw significant growth. iPhone revenue was at

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.