Hooters, a longtime NASCAR sponsor, is facing financial struggles with $300 million in debt, leading to restaurant closures.

Champion Power Equipment will return as the primary sponsor for CR7 Motorsports in the 2025 NASCAR Craftsman Truck Series.

Rick Ware Racing announces partnership with Arby's to sponsor No. 51 car of Cody Ware in 12 races this season.

Conor Daly hasd been working on a $3.5 million sponsor deal with Polkadot that last week fell through, leaving his future ...

By Tom Balmforth, Emma Farge and Sabine Siebold LONDON/GENEVA/BERLIN (Reuters) - The U.S. is refusing to co-sponsor a draft U ...

Hy-Vee is no longer be the race entitlement sponsor of the IndyCar Race Weekend at Iowa Speedway but will remain as an event ...

The International Olympic Committee has found a sponsor in China to replace long-term commercial partner Panasonic from Japan ...

Akie Iwai made the best of a sponsor's invite to shoot a 10-under 62 and lead by three strokes after the first round of the ...

The 3XBA and Moolah Kicks partnership will make its debut on March 10 at the Dallas Mavericks GEM Panel in Dallas, TX.

Thanks to a modest arts grant, Hank Stowers and Finn Peterson pursued the project of their dreams.

The SPAC market is finally making a comeback. As we enter a period of the long-awaited SPAC revival, some liability dangers ...

The change also impacts the big-name concerts that helped draw thousands to the Iowa Speedway over the past few years.