Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Erfahren Sie, wie Designated Market Areas (DMAs) die Strategien der TV-Branche sowohl für Werbetreibende als auch für Sendeanstalten beeinflussen.

Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 ...

Votre marketing mix est-il prêt ? Découvrez les principales tendances cross-média qui vous aideront à planifier 2025.

Czy Twój marketing mix jest gotowy? Odkryj kluczowe trendy cross-mediowe, które pomogą Ci w planowaniu na rok 2025.

During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes more per day than in October. Month-over-month, traditional TV viewing ...

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More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK – March 12, 2025 – Gracenote, the content data business unit of Nielsen, released a new ...

Is your marketing mix ready? Discover key cross-media trends to inform your 2025 planning.

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...