Nielsen's Scarborough Industry Restaurant Report provides household-level insights across US markets. Understand consumer ...

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

Gain a holistic understanding of evolving U.S. consumer leisure behaviors. Nielsen’s Scarborough Industry Leisure Activities Report delivers insights into event, lifestyle and entertainment ...

Nielsen’s Scarborough Industry Travel Report delivers household-level insights across U.S. markets. Explore unique consumer preferences for airlines, car rentals, hotels, destinations and planned ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

Elevate your banking strategy with Nielsen’s Scarborough Industry Banking & Finance Report. Access powerful, household-level consumer insights across U.S. markets. Understand crucial financial ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...