Dhananjay Singh Kushwah, Founder, FOMOSO, shares insights on building a hyperlocal DOOH network in Madhya Pradesh and what ...

This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who painted 15 women from across Glasgow under an exhibition he ...

A report from Guideline highlights how digital transformation, budget reallocations, and category shifts are creating fresh ...

This is a teaser OOH campaign that takes off from the digital rollout hinting at a partnership between the two brands and builds anticipation ahead of the official launch.

As the viewer scans through the images, the final frame reveals fries, takeaway bags, or the golden Mcdonald’s logo. What makes the work interesting is the restraint behind it. McDonald’s didn’t make ...

The dedicated manufacturing initiative LEDX was inaugurated in January 2026 in Vapi with an annual production capacity of ...

The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of its journey.

McDonald’s latest campaign Camera Rolls, created by LEO UK, takes a surprisingly simple insight and turns it into a piece of creative storytelling that feels instinctively familiar. The idea stems ...

Goafest 2026 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).

Created by adam&eve\\TBWA in London, Skittles’ new OOH campaign ‘Irritate the Rainbow,’ aims to throw the unexpected by ...

Holi is perhaps the only festival where the world collectively refuses to grow up, and Perfetti Van Melle’s Chupa Chups, a ...