Despite widespread predictions that escalating U.S. tariffs would prompt American sellers to expand internationally as a risk mitigation strategy, Marketplace Pulse data reveals this anticipated pivot ...

The summer sales calendar now revolves around Amazon's anchor, with most major U.S. retailers scheduling competing events within days of Prime Day's expanded four-day window.

Walmart's marketplace has crossed 200,000 active sellers for the first time, driven by the fastest seller acquisition rate in the platform's history.

Hailey Bieber’s sale of Rhode to e.l.f. Cosmetics for $1 billion this week adds to a growing list of creator-founded brands leveraging attention as their primary asset. The beauty brand, which ...

Amazon's U.S. marketplace continues to be the most conducive environment for new sellers to achieve their first sales, with over 73% of sellers who registered in the past 12 months going on to make ...

Amazon sellers now face less competition than in 2021, with over 30% more traffic per active seller available across its global marketplaces. The competitive shift provides a notable counterbalance to ...

The e-commerce industry is bracing for impact as U.S.-China trade tensions intensify. Following the introduction and rapid escalation of reciprocal tariffs on Chinese goods by the Trump administration ...

Amazon's third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon's design than sellers' dominance.

In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve ...

In 2024, China-based sellers increased their market share to more than 50% on Amazon. American sellers have dropped below 50% nearly two years ago. However, Chinese sellers have grown above 50% only ...

The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024. Disruptors from China - Shein and Temu - and Amazon's reaction to them, the unique shopping ...