Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...

Marketing Management - More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams ...

As performance marketing loses effectiveness, brands must refocus on trust, relevance, and cohesive brand experiences to ...

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. The tendency to overreact to events, tackle symptoms rather than ...

Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl. The report was based on a study of 956 consumers in the ...

OpenAI's Sora and Meta's Vibes gave the world its first real glimpse of what a "synthetic scroll" might look like: feeds filled with machine-made, perfectly personalized video content. The reaction ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools. That's according to a recent survey ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...