Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.