Sumeet Pahwa, a marketing and branding professional, offers a strategic perspective on the country’s branding paradox ...

As a result of this transaction, SMEJ and SPE, together with SMEJ’s existing approximately 39% stake, will indirectly own 80% ...

Bigg Boss Season 19’s Grand Finale drew a live concurrency of 4.5 million, achieving a 1.7x higher reach than previous season ...

Culver Max termed the move a violation of its contractual rights as well as of TRAI’s interconnection framework. On June 6, ...

McCann New York has been appointed the U.S. creative agency of record for four brands from Reckitt’s Essential Home portfolio ...

Spotify India’s subscription revenue surged 88.8% to Rs 316.83 crore in FY25 from Rs 167.80 crore a year earlier ...

From ASCI cracking down on influencers to SEBI calling out unregulated finfluencers packaging market opinions as “education, ...

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...

Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour ...

Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, ...

India’s DOOH market is growing at 70 percent year-on-year, yet brand confidence is not keeping pace. Even as screens multiply ...

Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly ...