LIV Golf, the professional men’s golf tour backed by Saudi Arabia, wants the game to be more like Formula 1 with well-heeled ...

Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

The new CEO of LIV told AFP the world of golf will eventually "open up again" and the Saudi-bankrolled league has an ...

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

LIV Golf CEO Scott O'Neil says the series has a bright future - Copyright AFP Brenton Edwards LIV Golf CEO Scott O'Neil says the series has a bright future ...

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

American sports executive Scott O'Neil, who has in the past ... narrative just generally is shifting in and around LIV and golf," said O'Neil, who is the former CEO of the NBA's Philadelphia ...

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...