Paid for by Honda, the parade’s presenting sponsor, the float was dazzling. Decked out in red, white and yellow flowers, it ...

On New Year's Day, the work of a Grand Rapids area florist was included amid several flower-covered floats that traveled down ...

Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...

People all over the world will tune in on January 1 for one of America's oldest New Year's traditions: the Rose Parade.

To drive tourism, Mississippi celebrated its musical heritage at the 2025 Rose Parade with an award-winning float, music and ...

A Torrance tradition continued on Wednesday, Jan. 1, with a little help along the way. The city’s float, “What a Beautiful ...

The self-built La Canada float for the 136th Rose Parade answers the question: Can a float run on battery-electric power?

An extra day has been added to Floatfest, where 39 floats displayed along two miles of Sierra Madre and Washington Boulevards ...

The sidewalks along Colorado Boulevard on New Year's morning in Pasadena will be filled with crowds watching the 2025 Rose ...

The activation marked the latest phase of the ongoing It Takes 2 campaign from Boehringer Ingelheim and Eli Lilly.

The largest marching band in the 136th annual Rose Parade, the 605 All-Star Band, was a mammoth collection of students who ...

The Army kicked off its 250th birthday celebration at the 136th Tournament of Roses Parade, where its "This We'll Defend: 250 ...