NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

Sports exceeded $2 billion in revenue, while Tubi saw volume grow over 35% year over year, an individual familiar with the ...

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at least for ...

Fox won new dollars to its sports schedule during the current upfront market, with the volume of dollars put behind sports ...

While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans ...

NBCU said it has wrapped its 2025-26 upfront season, omitting a discrete figure for the traditional prime-time daypart but ...

NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex ...

NBCUniversal won't say if advertisers committed more 'upfront' dollars to its media properties, a sign of pressures on the 2024 market ...