NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super ...

While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans ...

NBCU said it has wrapped its 2025-26 upfront season, omitting a discrete figure for the traditional prime-time daypart but ...

While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase ...

NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex ...

NBCUniversal won't say if advertisers committed more 'upfront' dollars to its media properties, a sign of pressures on the 2024 market ...