In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.

A misprint on the packaging for Wicked character dolls manufactured by Mattel led consumers to visit an adult website, rather than the movie's website, according to The Hollywood Reporter. Mattel issued an apology for the error on Sunday (Nov.

A few missing keystrokes turned out to be a horse of different color for Wicked fans who picked up dolls based on the upcoming big-screen adaptation of the popular 2003 Broadway musical. The URL on the boxes of Mattel’s Elphaba and Glinda dolls directed fans,

Ariana Grande and Cynthia Erivo star in Wicked which is due to be released this month Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website.

Something wicked this way comes on the packaging of Mattel’s “Wicked” movie dolls. But it’s not the website for the highly-anticipated film adaptation of the Tony-winning musical, starring Cynthia Erivo and Ariana Grande.