Studying the secondary market tells you everything you need to know about both current and future demand for any watch ...

At Bucherer AG’s flagship boutique in Geneva, most anyone looking for a new Rolex Daytona is probably going to be ...

The Rolex Daytona with an "exotic dial" belonging to Paul Newman was for a few years the most expensive watch ever sold.

They often sat on shelves or were sold at discounts, and as a result, Rolex didn’t produce many. The resulting rarity adds to the value and the lore of the Newman Daytona. It would be about a ...

As Rolex’s Submariner and GMT Mater prices continue to drop, the dressy Rolex Day-Date 36 shot up in value by a remarkable 57 ...

Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

THE first-ever Rolex “Rainbow” Daytona chronograph watch is set to come to auction and could fetch more than US$3.5 million. The Rolex from the 1990s will be put on the block in Geneva on Nov 8. In an ...

Name any Rolex collection, i.e., Daytona. DeepSea, DayDate, DateJust, Yacht Master, GMT-Master, or any, and you will find watches. The selection of the designs is based on the popularity and demand.

Maybe Daytona’s summertime NASCAR race is taking on the personality of the Rolex 24 sports-car race, which is largely an infield event for the paying customers. The stadium crowd was big enough ...