International organisation Desmog has revealed a study on how the largest advertising holding companies, Dentsu, Havas, IPG, ...

MindgruveMacarta has appointed Dave Shapiro vice president-earned media. Shapiro will lead the agency’s earned media efforts, ...

Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption across screen sizes in the Kingdom of Saudi ...

Exposure to small and big screen videos resulted in +6 per cent increase in brand favourability and +7 per cent increase in ...