Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...
Dell is getting rid of its Precision PCs. Here's what will replace them.
Dell just announced it Dell Pro Max 14 and Dell Pro Max 16 at CES. The laptops pair the latest Intel Core Ultra Series 2 processor with powerful graphics and are among the first devices under Dell's ...
Dell is renaming its products; here's what consumers should know and what an expert thinks
Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Learned from Apple? Dell launches rebranding – and bids farewell to its iconic names
Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.
Dell introduces Dell Pro, Dell Pro Max laptops, desktops: All the details
At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...
The Dell XPS 13 laptop with OLED screen is only $1,000 today
Give yourself the PC visuals you’ve been dreaming about for years. Today, you’ll be able to own the Dell XPS 13 OLED Touch ...