Loss-making Burberry puts focus

Loss-making Burberry puts focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.
Burberry Ramps Up Turnaround as It Seeks to Revive Brand
The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.
Burberry announces losses and launches turnaround plan
Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.
Burberry announces turnaround plan as sales continue to slide
Burberry's new CEO Joshua Schulman announced a turnaround strategy for the struggling British luxury brand on Thursday, as sales continued to slide, falling 20% in its second quarter.
Burberry launches 'urgent' turnaround plan on sales slump and fall into the red
Burberry slumped into the red in the first half of the year (PA) (Burberry) Luxury fashion house Burberry launched an “urgent” turnaround plan today as it revealed another slu
Burberry launches turnaround as sales continue to slump
The luxury fashion house is planning £40 million in savings, promising to focus on its ‘core’ products and customers in future.
Burberry Revenue, Profits Plummet in First Half as New CEO Joshua Schulman Sets Out Fresh Strategy
Revenue was down 22 percent in the fiscal first half, and the company posted an operating loss of 53 million pounds amid ...
Burberry unveils £40m cost-cutting plan as it swings to £53m half-year loss
Joshua Schulman, chief executive, outlined that the recovery plan will involve enhancing the business's website and in-store ...
New Burberry boss ‘acting with urgency’ after half-year loss
Burberry’s new chief executive said he was “acting with urgency” to stabilise the British luxury brand as it reported a half-year loss on falling revenue.
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
Burberry unveils £40m cost-cutting drive amid strategy shake-up
Chief executive Joshua Schulman, who joined the group in July, said he wants the business to focus on 'productivity, ...
Burberry stock skyrockets on strategic overhaul
Shares of Burberry Group (OTC: BURBY) plc surged by 14% on Thursday as the company outlined its strategy to stabilize ...
Moncler not in talks to take over Burberry, sources say
Italy's Moncler is not in talks to take over Burberry , four sources close to the matter said on Monday in response to a ...
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Burberry's Strategy Under New CEO in Focus as Turnaround Continues -- Earnings Preview
Burberry is scheduled to report results for the first half of its fiscal year 2025 on Thursday. Here is what you need to know. SALES FORECAST: The British luxury group is expected to book revenue of ...