Amazon is going to shut down Freevee, its free ad-supported streaming television (FAST) service. The service’s content has already been migrated over to Prime Video and new episodes of Freevee shows will be available to people who don’t pay for Prime, Deadline reports. The brand will be phased out “over the coming weeks,” Deadline says.

The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

Amazon is preparing to shutter the doors on Freevee, its free, ad-supported streaming service housed within Prime Video

Amazon is closing down Freevee, its free ad-supported video on demand service. This platform was home to original programming as well as more than 100 originals from the Prime Video roster. Freevee will be phased out over the coming weeks,

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based Prime Video product, according to people with knowledge of the matter.

RIP, Freevee. Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand nearly five years ago. Freevee will be phased out over the course of the next several weeks.

Amazon is shutting down Freevee, migrating its content to Prime Video. Freevee titles will remain free to stream without a Prime subscription. Amazon is doing this to simplify the viewing experience for its users.

Remember a few months ago, when Amazon denied rumors that its free, ad-supported streaming service Freevee would be shutting down following the introduction of ads to Prime Video? Well, things have changed.