According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

Utah owners Ryan and Ashley Smith shared their excitement for the new name in an NHL.com press release .

The wait is finally over. The Vancouver Canucks have a new rival. After riding with the “Utah Hockey Club” title for their ...

The NHL’s newest chapter in Salt Lake City just got a name—and it’s as bold as the region it represents. Meet the Utah ...

The Utah Hockey Club has finally revealed their long-anticipated team name. For the 2025-26 season and onwards, they will be ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...