The university does a fantastic job of honoring former football greats, but not so much with other Crimson Tide sports.

In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

Texas athletics earned $331.9 million in revenue in 2024, the university announced this week. Meanwhile, the Longhorns ...

Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...

The university launched its strategic plan, focused on student growth, research and athletics, at Amon Carter Stadium.

The post Conference commissioner part of Hall of Fame class at HBCU appeared first on HBCU Gameday. This story was originally published January 30, 2025 at 8:33 AM.

The Texas athletic department reported a surplus for the third consecutive fiscal year. The Longhorns will need those funds ...

Rebecca Wolfe Damas, a member of the Eastern Band of Cherokee Indians, is a member of the Class of 2025 inductees into the ...

The University of Texas has solidified its standing as a financial powerhouse in college sports, becoming the first Division ...

The Ohio State athletic department's budget deficit from the 2024 fiscal year was $37.7 million, according to figures it ...

TCU’s new strategic plan includes hiring hundreds of faculty, competing in sports “at the highest level” and expanding its ...

Texas athletics both generated revenue and had operating expenses of more than $300 during the fiscal year of 2024.