Longhorns, Dick's Sporting Goods strike multiyear sponsorship deal
In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...
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Texas churned a profit after earning nearly $332 million in athletics revenue last year
Texas athletics earned $331.9 million in revenue in 2024, the university announced this week. Meanwhile, the Longhorns ...
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What should Texas A&M athletics buy with their $22.7 million surplus?
A n article by 247 Sports’ Carter Karels recently revealed a high-level overview of the Texas A&M athletic department’s 2024 financials, including the fact that A&M finished t ...