Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

Thanks to NFL stars like Patrick Mahomes and Lamar Jackson, Netflix said it enjoyed its "most-watched Christmas day ever" in the U.S.

In the NBA, the Christmas lineup averaged 5.25 million viewers on ABC and ESPN, a big increase from the all-time low of 2.85 million in 2023. ABC simulcast all five games this year, whereas the broadcaster only carried two a year ago due in part to its Monday Night Football obligation.

Netflix's first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide, according to Netflix’s first-party data released on Tuesday.

D: As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups. The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.

Netflix registered its most-watched Christmas Day ever after splashing $150 million on the exclusive rights to two NFL games on December 25 this year

Despite blowouts in both Christmas Day games, Netflix drew a record audience of nearly 65 million total streaming viewers in the United States for the Kansas City Chiefs-Pittsburgh Steelers and