That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...
NIQ has earned a partner badge in TikTok’s newly launched Media Mix Modeling program – a focus area within TikTok’s Marketing Partners Program.
MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...
The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...
Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...
SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling(TM), the first measurement platform designed ...
As marketers navigate an increasingly fragmented media landscape, a new global study from researcher Kantar and social-media giant Meta finds that marketing mix modeling (MMM) is more vital than ever, ...
Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...
Alaska Airlines and consultancy Adswerve have found a projected increase of addressable advertising revenue that could be worth up to $100 million — an 11% projected increase — by using Google’s ...
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