Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...

I’m a disloyal customer. In 2025 I boarded 49 flights. The routes varied but one constant was my unwillingness to join a loyalty scheme. I have tried to sign up in the past but the tedium of ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

X Corp. filed a trade secret misappropriation lawsuit against former employee Yao Yue and IOP Systems on Dec. 4 in California Northern District Court alleging the theft of 6 million lines of ...

The Trump administration’s move to add a “loyalty question” to federal job listings has stopped potential applicants from pursuing open positions — including IT roles — at agencies, recent court ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Federal worker unions late Thursday filed a suit challenging the Trump administration’s inclusion of a so-called loyalty question in a set of prompts to be answered by prospective employees. The new ...

Razorfish and GWI’s findings around loyalty arrive at a moment when consumers are chasing value in response to sticker shock during everyday occasions like grocery store trips. The research also comes ...

We’re curious about how you are making travel decisions in a time of economic uncertainty, changing loyalty programs and with the government shutdown disrupting flying. By The New York Times Travel is ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...