Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

The Jordan One Take 5s are now on sale at Dick’s for only $54, a rare 46% discount on the normal $100. While the reviews from ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Women's basketball is exploding in popularity thanks to an unprecedented level of talent and exciting personalities. Now, Jordan Brand is building on that progress with a new hoop shoe inspired by ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the first model ...

Michael Jordan’s Bulls jersey from the 1996-1997 season fetched the top price, selling for $4.7 million. And the American flag he used in the 1992 Olympics medals ceremony to cover his Reebok logo ...