It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...