If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...

Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to ...

Overview The Indian e‑commerce market is booming, driven by rising internet consumers, UPI payments, and growing usage beyond ...

Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think ...

While many Chinese brands never escape the orbits of Amazon and AliExpress, both Hoto and Fanttik are poised to become US household names. They’re at Best Buy, Costco, and Walmart, and they’re all ...

Being behind major reports like The Mother of All Breaches and RockYou2024, our in-house cybersecurity experts and journalists provide unbiased, real-world testing and in-depth analysis. We maintain ...

Nov 19 (Reuters) - Adobe (ADBE.O), opens new tab will acquire software platform Semrush (SEMR.N), opens new tab for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

What if creating professional, branded marketing content for your business was as simple as clicking a button? With the unveiling of Pomelli, Google DeepMind’s latest innovation, that vision is closer ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...