A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly ...

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...