Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Brands are rethinking AI in advertising, emphasizing authentic human creativity over sterile, automated content for deeper ...

Advertising icon Piyush Pandey, the man who gave India some of its most memorable campaigns and redefined the language of ...

Amitabh Bachchan expressed his sorrow over Piyush Pandey’s demise, remembering him as a visionary who transformed Indian ...

Group CEO, Omnicom Media Group India, remembers Piyush Pandey’s energy, warmth, and an unmistakable sense of reverence ...

The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

A creative genius, a most amiable friend” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising ...

The article pays tribute to the late Piyush Pandey, a renowned adman credited with transforming India's advertising landscape ...

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Patrick Mahomes and the Kansas City Chiefs are known for their creative trick plays. Recently, against the Las Vegas Raiders, ...

As brands navigate a divided social landscape, the line between respect and controversy grows thin. Deepika Padukone’s Abu ...