Oral-B has emerged as Australia’s Biggest Brand Mover in the latest YouGov list for October.The list, derived from YouGov’s ...

KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking ...

In an exciting announcement, Xiaomi Nigeria unveiled its new dual-brand core strategy, a forward-thinking approach to better ...

Insights were informed by analysis of over 34,000 micro-influencer posts across nearly 1,000 TikTok and Instagram campaigns ...

Building brand trust creates loyal customers, inspires advocacy and drives lasting growth. By going beyond standard metrics, ...

With this year’s B2B World Fest almost upon us, the steering committee member and co-founder and head of effectiveness at ...

Given the changing dynamics of brand investment, a new framework to evaluate brand power is needed. Traditional metrics such ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced the issuance of US Patent No. 12,124,509 titled 'Automa ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Major wellness properties experienced declines in key financial metrics, including a 9% drop in gross operating ... including ...