With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Smith was dominant as a freshman at Ontario Christian, as she was named the 2023-2024 Girls Basketball MaxPreps National ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school female basketball player. Smith also represents Adidas' first signing ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

The shape and style go back to the 1960s and marked not only Adidas’s first foray into tennis but the sport’s first leather shoe. Only it wasn’t called ... its official website as part of its broader ...

Don’t drop the ball on this deal. Early Black Friday sales have a tendency to fly off the field pretty fast. Called the “It-Girls” shoes and loved for their simple, yet modern silhouettes ...

Adidas is set to announce the signing of Kaleena Smith, a five-star point guard in the 2027 class, as its first women’s high school basketball partner. Smith -- a member of the USA Women's U17 ...

Footwear makes up the bulk of sales at most big sportswear firms: 68% at Nike and 58% at Adidas. And shoes are where these companies differentiate themselves. It is more difficult to produce a T ...

Adidas signed Kaleena Smith as an athlete partner and its first high school women’s basketball NIL player. This is also the first for Candace Parker, president of Adidas women’s basketball. “When I ...