When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

The recent 10-year partnership between South Carolina's Board of Trustees and Nike is set to revolutionize the Gamecocks football and women's basketball programs. With cutting-edge uniforms, ...

The University of South Carolina (USC) is set to transform its athletics program through a groundbreaking partnership with Nike, as announced in a recent Board of Trustees meeting. This new agreement ...

Mike Sposa, who won the 1998 Nike Boise Open on the then-Nationwide Tour, has advanced to the Round of 32 at the 2025 U.S.

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

Synonymous with the Oregon Ducks football team and home games at Autzen Stadium, the fairly new yet widely renowned tradition ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Lil Nas X has been charged with four felonies, including three counts of battery on a police officer. Authorities say he ...

The federal government has asked a Miami judge to pause her order to close an immigration detention center in Florida's ...