Tyler The Creator Is 'That Guy'
Tyler, The Creator Declares He’s ‘Really That Guy’ With Freestyle Over Kendrick Lamar’s ‘Hey Now’
Featuring Dody6, “Hey Now” appears on Lamar’s new album GNX, which he surprise-dropped in November — less than three months before he’s set to headline the Super Bowl Halftime Show in 2025. The track opened at No. 5 on the Billboard Hot 100, while the full set debuted at No. 1 on the Billboard 200.
Tyler, The Creator Freestyles to Kendrick Lamar's 'Hey Now' in Surprise Christmas Gift to Fans
Tyler, The Creator released a video called "That Guy," where he rapped a freestyle to Kendrick Lamar's 'GNX' track "Hey Now." He shared the news on X (formerly Twitter) wishing his fans a Merry Christmas.
Tyler The Creator Is ‘That Guy’ As He Freestyles To Kendrick Lamar’s ‘Hey Now’
On Christmas Day (December 25), Tyler The Creator put his hometown pride on full display with a surprise freestyle drop, “That Guy.” On the track, which flips Kendrick Lamar’s “Hey Now,” Tyler puts on for his stomping grounds — Hawthorne, California.
A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator ...
Creator content is more pervasive— 39% of consumers are watching more creator content compared to a year ago. It is becoming ...
Despite online influencers’ awards snubs, this was still a huge year for creators breaking through to the mainstream ...
Thousands of creators are scrambling to find alternative platforms, and millions who built their livelihoods on TikTok are at ...
TikTok could be banned come January, but what are the other top creator-economy storylines? BI's team rounded them up.
EXCLUSIVE: The creator of Prime Video’s The Rig has detailed how he wanted to strike a balance between penning an ...
Tyler's surprise Christmas release changes the game and proves why he's still the most innovative artist in hip-hop.
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