Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a significantly lower price point. Meta's Ray-Ban glasses, equipped with cameras and AI, are priced beginning at $299, have received solid reviews .

In the latest edition of his Power On newsletter, knowledgeable Bloomberg reporter Mark Gurman claims that Apple recently commenced focus-group research to explore its options in the smart glasses market,

Apple is surveying its employees about smart glasses as it continues to consider releasing its own version of Meta's Ray-Ban glasses,