An estimated 158.9 million consumers plan to shop on Super Saturday, according to a survey by the National Retail Federation.

Instead of partnering exclusively with macro or mid-tier influencers, marketers can layer hyperlocal voices into broader ...

The pace of change in consumer behavior now outstrips what manual decision-making can handle. AI has become essential for ...

Relying on traditional verification methods puts retailers in a vulnerable position of missing fraud signals. At the same ...

Shoppers crave the kind of deeply personal experiences that artificial intelligence makes possible, yet they’re cautious ...

AI agents that run 24/7 can answer questions, help customers complete purchases, and give human teams room to focus on the complex problems that build loyalty.