From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a ...

Female athletes posting on TikTok have more engagement than their male counterparts, as the platform ups its focus on women’s ...

Reflecting on a career spanning retail, B2B, FMCG and financial services, Charlotte Dewhurst is a big believer in ‘you don’t ...

GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures ...