Anna and Elsa are bringing the magic of Arendelle to toy boxes. Frozen ’s princess sister duo is joining the American Girl ...

Bandai introduces Tamagotchi Paradise, a new concept to the growing Tamagotchi world. Users will be able to dive deeper into ...

Hidden Pigeon Company (HPC), the multiplatform kids’ entertainment venture co-founded by Mo Willems, is expanding its digital ...

Diana Krogh, the Vice President of Social Responsibility at The LEGO Group, addresses a common concern for parents: how to ...

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McDonald's is transporting collectors to an exciting new place with its new McDonaldland meal, which comes with a mystery ...

Jazwares ’s popular Squishmallows line joins the beauty world in a unique collaboration with Ulta Beauty. Consumers can ...

License Global has released its annual Top Global Licensors 2025 whitepaper, revealing that the world’s largest brand owners ...

These Squishmallows characters are joining the beauty world. The eight-piece collection includes an eyeshadow palette, a lip ...

It’s been a year of mixed messaging for the U.S. toy industry amid inflation, tariffs, and an erratic earnings season. Still, the predictions of 2025 being a “return to growth” have proven true thus ...

Mattel and Warner Bros. Discovery Consumer Products celebrate 20 years of Tim Burton’s Corpse Bride with the Monster High ...

People of Play ( POP) opens registration for the 20th annual Young Inventor Challenge ( YIC) International Championship, ...