Fed up with corruption, exorbitant fees, and extended closures at the Lebanese vehicle registration department (“Nafaa”)—which have forced many to drive without license plates—citizens across Lebanon ...

Curtis Schmidt, CEO of RAPP MENA, gives Communicate exclusively his thoughts on Customer Relationship Management and Cultural Integration.

Curtis Schmidt, CEO of RAPP MENA, gives Communicate exclusively his thoughts on Customer Relationship Management and Cultural Integration.

Terry Kane, Managing Director Middle East & Africa, The Trade Desk on how retail data presents tremendous opportunities for both in-store and online advertising.

Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a new campaign aimed at capturing the spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold ...

Dubai-based PR agency, POP Communications, announces the promotions of Edward Priyan to Junior Account Manager and Anugraha Emy to Senior Account Executive.

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC ...

Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate ...

Dubai Lynx, has announced the return of its Young Lynx Academies in 2025, marking the third consecutive year of its partnership with Publicis Groupe Middle East.