In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

It is impossible to watch NFL games on Sunday afternoons without noticing a player wearing custom Nike Kobe cleats. Football ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Best Nike Jordan Shoes: Whether you're a basketball player or health enthusiast looking for ... and rubber sole. The ...

Justin Simmons’ return to Denver will be filled with a wide array of emotions, not just from him but from former teammates ...

From his TEDx Talk to his social media presence, the Colorado native walks us through his professional world—and shows off ...

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...