Apple shows a clear pattern over the last two decades.

It has been a busy March for Apple, which has unveiled more than 10 products and accessories this month. However, aside from ...

Apple's new $599 budget phone offers a premium feel, complete with MagSafe compatibility and an A19 chip. That makes the minor trade-offs easier to swallow.

Apple is reportedly testing a "Deep Red" burgundy finish for the iPhone 18 Pro. See the first leaked color and find out more details.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. This post, first published on March 1, was updated on March 4 with further details of ...

Marking the finale of its week of product announcements, Apple revealed its new MacBook Neo on Wednesday morning. The company held "experiences" in New York, Shanghai, and London to showcase the ...

Apple‘s "big week" of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed monitors and higher-end ...

Apple has had an unusually busy week — no keynote required. In a flurry of press releases, the Cupertino company unveiled a new iPhone, a refreshed MacBook Air, a new MacBook Pro, a pair of new ...

Apple opened its week of product launches on Monday morning with a refreshed low-cost iPhone and a faster iPad Air. The headline device is the new iPhone 17e, a cheaper model in the iPhone 17 lineup ...

Apple Inc. unveiled the iPhone 17e, the latest version of its lower-end smartphone, and a faster version of the iPad Air, kicking off a wave of new products. The updated phone, which arrives one year ...

Apple's March 4 Event Is Almost Here. 5 Things on My Wishlist Apple is poised to give its iPhone, iPads, and MacBooks a power boost this week. Here's what I plan to buy immediately, and what you might ...

Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news at the intersection of tech, personal finance and consumer sentiment. Dashia investigates economic ...