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Dell XPS brand is now dead, long live Pro & Pro Max

TechRepublic · 20h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Hosted on MSN · 2d

Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Business Insider on MSN · 2d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

3hon MSN

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

1d

Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

22hon MSN

Dell's new naming scheme is all about finding you the right PC

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

3d

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

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